Target Pharmacy Failure: What Happened

by | Oct 28, 2024 | Career, Industry, Workplace Matters

In a world where pharmacy chains are constantly shifting and adapting, the story of Target’s foray into the pharmacy business is a compelling one.

 

 

It all began in the early 1990s when Target decided to add pharmacies to its retail empire, a bold move that seemed to fit perfectly within its all-encompassing shopping experience. For years, the pharmacies thrived, generating billions in revenue, but things took a turn in 2015 when Target announced it would sell its pharmacy division to CVS Health for a staggering $1.9 billion.

What led to this dramatic shift? As Target pharmacies grew, they found themselves pitted against heavyweights like Walgreens and CVS. While Target’s pharmacy was making a respectable $4.2 billion in revenue by 2014, it paled in comparison to the colossal figures of CVS and Walgreens, which raked in $139 billion and $76 billion, respectively. 

Despite being a beloved retailer, Target was struggling to keep pace in a fiercely competitive market where giants like Rite Aid and Walmart were capturing larger shares. Under CEO Brian Cornell, the decision to divest from non-core operations became clear. Sometimes, businesses must recognize when they’re not performing at their best and make difficult choices — sometimes, you just have to know when to fold.

Yet, the challenges didn’t stop at competition. A significant data breach in 2013 compromised the credit and debit card information of millions, shaking consumer trust. Target’s overall profit margins were low, compounded by costly operational issues and the aftermath of shutting down its Canadian operations, which resulted in a $2.5 billion loss. It became evident that Target’s pharmacy division was not a cash cow and needed to be cut from the corporate roster.

For CVS, acquiring Target’s pharmacy locations was a golden opportunity, instantly gaining over 1,600 new pharmacies without the hassle of building them from scratch. But what about the pharmacists who worked there? Overnight, they transitioned from being Target employees to CVS employees, but the change was not as simple as a new uniform. Many pharmacists were thrust into a new work culture, facing a whirlwind of new policies and procedures. While CVS offered the same positions to former Target staff, the realities of working for a company that had long been criticized for its management of pharmacists set in quickly.

As former Target pharmacists began to share their experiences, the reviews turned grim. Many expressed their dissatisfaction with CVS’s corporate culture, feeling that the focus had shifted from patient care to meeting metrics. The transition meant new performance expectations, changes in schedules, and often fewer staff members to meet rising demands. The frustration was palpable; it felt like they were losing the supportive environment they had once enjoyed at Target.

Yet, there’s a silver lining in every story, even one like this. Just a year after the sale, Target faced a decline in overall sales by nearly 5%. But with resilience and adaptability, the company rebounded, reaching a remarkable $105 billion in sales by last year. This turn of events highlights a crucial lesson for pharmacists and professionals alike: job security is never guaranteed.

In a field as dynamic as pharmacy, being adaptable is essential. The industry is ever-evolving, and the ability to pivot is key to finding new opportunities. It’s important for pharmacists to keep their resumes and professional profiles updated, ready to seize the next chance that comes their way.

Moreover, diversifying skills is critical. The days of simply verifying prescriptions are behind us; today’s pharmacists must excel in communication, patient education, and even tech-savvy skills. The future belongs to those who can innovate and adapt, making themselves indispensable in a rapidly changing healthcare landscape.

So, what can we take away from Target’s pharmacy journey? This saga is a reminder that the pharmacy profession, while rewarding, can also be unpredictable. For those entering or navigating the field, embrace change and remain open to growth. With every challenge comes a new opportunity to redefine your career. 

Remember, the landscape may shift, but with curiosity and resilience, you can thrive in your pharmacy career. 

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Creating Happy Pharmacists

If you really want to build the career and life that you’ve dreamed of, one where you are helping people and working in a field that you love, you need to do something different than what you’ve been doing.

Through coaching you can re-discover why you became a pharmacist and find your passion again.